Meet The Team

Montgomery (Monty) Haines, our Chief Energy Officer and Founder, brings grit, vision, and momentum to everything we do at Briargate Promotions. Raised in the prairies, Monty developed a strong work ethic early on, those values carried him from playing competitive soccer in Germany to returning to Edmonton to attend NAIT and build a career in the trades. In 2015, he launched Briargate Construction, which he still operates today alongside Briargate Promotions. That entrepreneurial drive took a new direction during COVID when he began sourcing garments for a friend’s business and discovered a genuine passion for the promotional industry. What started as helping out quickly evolved into a commitment to building a company focused on quality, reliability and long-term partnerships. Monty approaches every project with enthusiasm and a solutions-oriented mindset, whether he’s recommending trend-forward products, or trusted performance-driven staples that stand the test of time. He takes pride in staying ahead of industry developments so clients can feel confident they’re receiving products that elevate their brand. Above all, Monty values relationships, he believes great branding is built on trust, communication and a shared vision for growth. When you work with Briargate Promotions, you’re partnering with someone who treats your brand like his own.

Alicia Haines (formerly Alicia Lennon), our Director of Accounts and Administration, is the organizational backbone of Briargate Promotions. With over 15 years of experience managing accounts across multiple industries, she brings a depth of operational knowledge and financial acumen that ensures every project runs smoothly from quote to delivery. Raised in small-town Alberta, Alicia developed a strong work ethic and a practical, solutions-driven mindset that naturally aligns with the fast-paced world of promotional branding. She approaches each client relationship with clarity, responsiveness and a commitment to getting it right the first time. Known for her enthusiasm and approachable personality, Alicia has a way of making complex projects feel simple and seamless which is one of the many reasons she has excelled in her role. Clients appreciate not only her attention to detail and accountability, but also the genuine care she brings to every interaction. At Briargate Promotions, Alicia ensures that behind every great product is an equally great experience.

Gary Goodhart, our Director of Strategic Growth, brings a depth of promotional-products industry experience and a proven history of helping companies expand with purpose. Having spent many years on both the supplier and distributor sides of the business, Gary offers a well-rounded perspective that allows him to see opportunities others might miss. His understanding of market trends, product strategy, and revenue development enables him to guide brands toward smart, sustainable growth.

Lebron is the heartbeat of the office with equal parts energy, enthusiasm, and unapologetic chaos (the good kind). As our unofficial morale manager, he takes his role seriously… whether that’s greeting every delivery like it’s the highlight of his day, supervising production from the comfiest spot in the shop or making sure no snack goes unaccounted for.
He’s always on the move, always ready to “help” and always down to brighten the mood when things get busy. Around here, Lebron isn’t just part of the team, he’s part of the culture. While his skillset may lean more toward tail wags than timelines, he shows up every day ready to give 110%… or at least until nap time hits.